PEPSI MARKETING

PROJECT: Customer Segmentation Tool Redesign

PURPOSE:  User Test  

DELIVERABLE: Test Findings and Recommendations 

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As the tool is being used by internal teams, the team was able to conduct user testing throughout the design and development process. In addition to having collaborative requirements gathering and informal feedback sessions, we conducted user testing of the live site to gain actionable recommendations and potential future enhancements.  My analysis was directly used in project scheduling.