RESUME

Experience

Senior User Experience Principal and Architect

Bank of New York Mellon

June 2021 – Sept 2021

UX principal and architect focused on “Marketplace,” BNYM's client-facing platform that offers APIs for clients to consume and integrate into their systems to enable real-time data and analytics
Heavy collaboration with business and product team partners in the development of the UX strategy focused on Marketplace’s third-party users
Conducted user interviews, usage research and analytics, requirements gathering, journey mapping, and high-fidelity wireframes

Senior User Experience Architect

Pepsico E-Commerce

Sept 2019 – April 2021

Lead UX Architect for Pepsico's DTC and B2B commerce platforms and internal systems
Defined UX flows, content hierarchies, layout, and functionality to improve efficiencies and business value for Pepsi's marketing and data tools
Provided research and analysis contributing to the roadmap of features and requirements
Designed an updated subscription experience with a validated A/B test

Senior User Experience Architect

Lead Information Architect for the SPG App (~ 40% site bookings), Starwood Preferred Guest Loyalty Program (120M+ members), and Hotel Brands Websites (30 brands, 7000+ hotels).
Partnered with brand and technology leads and on-property stakeholders to design experiences for key corporate initiatives and digital launches including:
- Online mobile check-in
- Keyless room entry
- In-Stay Guest Preferences
- On-property WIFI and digital experience
- SPG Pro loyalty program
- On-site meeting planner and management app

Senior User Experience Principal and Architect

Freelance

Feb 2006 – Nov 2013

Provided full range of services to inform and create user experiences; activities included heuristic evaluations, user and competitive research, user requirements gathering, usability testing, prototype development, site wireframes, process flows, and functional specifications
Highlighted Projects:
- Peet’s Coffee & Tea: Designed user experience for the launch of the subscription business
- Tea Collection: Conducted heuristic evaluation of e-commerce site to help drive product development planning
- Pfizer: As part of the company-wide "innovation" initiative, created the internal social platform microsite to collaborate on ideas
- Hampton by Hilton: Created the structure and experience for the Hampton Inn’s international brand focusing on product synergies with their domestic brand ("Hampton Inn")
- Wal-Mart International: Developed website standards and templates for the Wal-Mart International brands
- Sling Media: Designed user experience for the launch of Sling.com, the company's content streaming website

Manager, Information Architecture and User Experience

Manager of 8-person Information Architect team and responsible for recruiting and training, project resourcing, mentoring, and conflict management
Identified product synergies across all businesses and ensured consistent user experience
Introduced design standards within a content management system for rapid build and UX consistency
UX Lead for the launch and maintenance of high-profile cross-channel businesses, at a time when omni-channel was new in the industry
- Digital Music
- Checkout
- Gift Registry
- Tire Lube Express
- Pharmacy
- Optical

Senior Research Analyst

Strategy consulting firm focused on improving the online customer experience - developed website strategy for clients covering solutions for value proposition, navigation, checkout, and merchandising
Conducted full breadth of discovery research including user testing, competitive benchmarking, industry and technical analyses, metrics analysis
- Created test plans and prototype materials
- Moderated one-on-one user testing session
- Produced actionable recommendations for short-term and long-term planning

University of California at Berkeley