WESTIN HOTELS

PROJECT: Launch of Westin Stay Preferences 

PURPOSE: Page Concept and Specifications

DELIVERABLE: High-fidelity Wireframes

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Westin was launching its corporate-wide initiative to allow guests to save and submit their stay preferences. In addition to common requests, such as bed size and check-in times, other guest preferences were stored with the user’s account. I was brought on to craft Westin’s online experience. While a simple form that was in line with the user’s offline experience, it was critical that I understood the complexities and constraints of multiple back-end systems so that we could effectively personalize the experience and set the guests’ expectations.